Ringless Voicemail Guide

Don't Sound Too Professional or Salesy

One of the biggest reasons for failure in real estate investing directto-voicemail campaigns is that the message sounds too polished or professional. This throws a red flag to the listener.

We call it “Infomercial Syndrome” because the listener feels like they’re receiving an exaggerated over-salesy pitch that is geared toward suckers.

You don’t want your lead to feel like they’re listening to a polished salesperson who may take advantage of them; you want them to feel like they’re talking to a trustworthy neighbor who has an idea for helping them get out of their current situation.

Approachability is the key to receiving a call back.

Don't Have a Script

This leads us to our next point—don’t write a script. While actors and actresses can read a script and come off as natural, we mere mortals have a more difficult time pulling that off. Instead of writing a script, jot down a few bullet points and then speak naturally.

Record Your Voicemail from Your Car

It may sound silly, but recording your voicemail from the car makes it sounds like you’re out and about driving around looking at properties.

Try to Hit on a Pain Point

Since you’re generating a lead instead of responding to one, it’s important to hit on the “pain point” or the motivating emotion that may cause this person to consider selling their property to you.

Try something like “I specialize in hard-to-sell homes like fixeruppers, rentals with bad tenants, bad taxes, divorce or inherited property, or even fire damage and mold.”

Have a High-Quality List

Your direct-to-voicemail campaign is only as effective as the quality of list you have.

Your list will likely be a more significant investment than the ringless voicemail drops themselves, so make sure to get a marketing list that makes it worth your while.

Look for a list that has the most up-to-date information available and that allows you to filter by zip code or neighborhood, homeownership status (especially owner nonoccupied properties), marital status, or homes in probate.

Make it Easy for Them to Say Yes

In your message, you want to find a balance between qualifying the lead but not scaring them off.

Make sure you’re using a compelling call to action (“sell me your house for a fair cash price,” “hassle-free,” “as-is,” etc.) and make it easy for them to take the next step.

Give them a clear (yet easy) call to action, like “If you have a few minutes, give me a call back at (phone number). I’d love to discuss some of the possibilities with you.” Or “If you’re interested in receiving a fair cash offer for your property, give me a call back (phone number) or send me an email at (email address).”

Be Confident & Don’t Mumble

It goes without saying that you want to speak clearly when you record your message so the listener can understand what you’re saying, but speaking clearly has additional benefits. Many mobile devices have voicemail systems that transcribe the message.

Some people screen their voicemails through these transcriptions or will read the transcriptions when they’re in a place where they can’t reasonably listen to the voicemail. By speaking clearly, you ensure that these transcriptions will come out accurately.

Send One or Two Follow-Ups

You may already know that a truism in sales is that you’ll close more deals if you increase the number of touch points you have with a lead. A person usually has many commitments and distractions during a day, which can prevent them from calling back. Your goal should be to reach them at a time they’re most likely to respond.

By sending an additional follow up (on a different day of the week and different time of day) you may catch them at a time they’re more likely to respond. You’re also reinforcing your brand and creating those touchpoints that make them more likely to consider your services.