6 Top Ways to Use Ringless Voicemail in Your Marketing
Ringless voicemail is one of the biggest buzzed about—but least saturated—outbound marketing trends in 2019. With the highest open rates in the industry and an easy, automated platform, ringless voicemail can be a simple and affordable way to amp up your marketing strategy!
How are People Using Ringless Voicemail in Their Marketing Strategies?
Below, we’ve listed the 6 top ways people successfully use ringless voicemail in marketing.
While ringless voicemail can be used to simply and effectively communicate a single message, we believe its greatest power is in strategically augmenting and strengthening your existing marketing campaign.
1 - Warm a Cold Lead List
If you have a cold list of leads that you’d like to warm or qualify quickly, ringless voicemail may be a great solution.
Use ringless voicemail to add a touchpoint to your branding campaign or use it to help qualify potential customers.
How you accomplish this is best determined by your messaging. Are you looking to simply be informative and offer a potential solution, or are you looking to push the listener down the funnel with a low-commitment CTA?
We see this most effective when the message is short, concise, and powerful, and ends with a call-to-action such as downloading an e-book, visiting a landing page, or opting in to receive text updates.
2 - Receive Call Back
If you already have a warm list that you’re trying to take to the next level, ringless voicemail can help.
Reach your entire list with just the click of a button, and wait for callbacks or texts to roll in.
For this strategy to be most effective, provide a compelling reason why the person would want to speak to you. Then make it easy for them to do so! Try something like: “If you have time in the next few days for a quick 5-minute call to discuss the opportunities, please give me a call. If there’s a better day or time that works for you, just let me know. Feel free to reach out via email or text if that’s easier!”
3 - Request In-Person Meetings
If you’re marketing at a grassroots level, ringless voicemail can help augment your efforts and increase your likelihood of success.
Use it as a lead-up to your upcoming visit: “I’ll be in your area on Tuesday and was wondering if you’d mind if I stopped by for 10 minutes to chat.”
As a follow-up for companies you might have missed: “I stopped by your office but must have missed you. Do you have time in the next few days when we might be able to sync up?”
Or as a standalone request for a meeting: “I’ll be in the neighborhood next Wednesday and was wondering if you’d be available to meet up for a quick cup of coffee to discuss the possibilities.”
4 - Get Contact List Sign-Ups
Ringless voicemail can also be an effective tool in pushing leads down the marketing funnel.
With the right message and call to action, you can move contacts down your pipeline with a secondary opt-in, such as downloading a whitepaper or e-book, opting in to text message alerts, or signing up for your email list.
5 - Augment a Direct Mail or Email Campaigns
Use ringless voicemail to power up your other marketing efforts, such as direct mail or email marketing campaigns. Try something like “I wanted to check in to make sure you received my email the other day…” or “I wanted to see if you had any questions about the offer I mailed last week.”
6 - Touch Base with Existing Clients
Ringless voicemail is also especially effective for reaching existing clients.
Have a holiday greeting or general birthday wishes message that you schedule when you upload your contact into the CRM.
Use it to notify the customer about upcoming client appreciation events.
“Check in” to see if the client has anything else they need help with right now.
Remind your customer to schedule repeat appointments—such as salon appointments, car service, etc.
Notify them of special events, sales, or pricing offers.
Use ringless voicemail to launch new products or services.
Final Thoughts
Ringless voicemail is most powerful when it is used strategically within your campaign. Augment your existing marketing efforts or use ringless voicemail to push contacts down the funnel.
To experience the power or ringless voicemail for yourself, click “Try It Free” below. We’ll give you a free account to test out a sample message with some of your contacts.
