Ringless Voicemail can be an effective tool for real estate agents looking to generate more leads. Using an automated system, real estate agents can deliver a voicemail message straight to the recipient’s mobile voicemail inbox without the listener’s phone ever ringing. This means real estate agents can reach hundreds or thousands of potential clients with their message with just a click of a button.
The effectiveness of a ringless voicemail campaign depends on a combination of a high-quality list, proper timing, and the right message.
Ringless voicemail marketing is non-disruptive—that is, your recipients listen when it’s convenient for them as opposed to you having to compete with or drown out competitors. This means your goal isn’t flash and pizazz, but to find the right target market and create a feeling of trust, opportunity, and partnership in 45 seconds or less.
Here are some tips for achieving this:
This may seem like an odd suggestion, but recording the message from your car can help the message feel more personal and genuine. It makes it seem as though you’re driving around the neighborhood looking for properties. This helps the message feel less “spammy” and more like a genuine opportunity.
Many real estate agents prefer to target ringless voicemail lists based on zip code. This can be helpful not only for maintaining territory restrictions but also for personalizing the message based on location. Try using street names or neighborhood names when possible. This helps the message feel less like a mass message and more genuine.
Instead, write bullet points of things you want to be sure to include in your message. Practice a couple times, then record. This helps the message sound natural and unscripted. If your message sounds scripted, the listener is more likely to recognize it as a mass message and may not take your call to action seriously. An over-polished message also may come off as unapproachable.
Your ringless voicemail message will only be effective if there is a clear and compelling call to action. Make it easy for the potential real estate customer to know what step to take next, and make it easy to take it.
Try something like:
Many mobile phone services transcribe voicemails into text. Some users use this to screen calls or to read voicemails when they otherwise can’t listen to the message. If you’re sure to speak clearly, you can ensure this software can accurately transcribe your message.
For some sample effective ringless voicemail messages for real estate agents, read our recent article on Sample Ringless Voicemail Messages for Real Estate Agents.
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