What is an SMS Drip Campaign for Marketing?

SMS drip marketing is the process of sending automated time-triggered text messages that enhance a marketing initiative. This can be warming a cold list, maintaining relationships with an existing list, or keeping a warm list warm. By using SMS drip marketing, companies can keep in regular touch with contacts to stay in the forefront of the contact’s mind and to help ease prospects into the next stage of the sales funnel.

About SMS Drip Marketing

SMS is the process of sending a word-based text message to mobile devices. These services usually charge per message sent and typically cost between $0.03-$0.05 per message.

While SMS can be used as a stand-alone service, using it as a drip marketing campaign it is often most effective when used in partnership with strategic emails, ringless voicemail messages, and/or direct mail.


Why use SMS in Your Drip Marketing Campaign

SMS is an effective tool to include in drip marketing campaigns because it is easy to set up, reaches contacts on a device that most carry with them on a regular basis, has a high read rate, and is affordable.

Simple to Use

An SMS drip campaign is easy to set up, helping you to reach hundreds—or even thousands—of contacts at the click of a button. Simply write your message, choose your list, select your send date(s) and times(s), and click send!

High Open Rate

SMS reaches people on mobile devices, which most Americans carry on a regular basis. Since SMS is less saturated than many other marketing channels it can be a more reliable and effective way to ensure your message is read.

Affordable

SMS is an affordable way to reach a high volume of clients, starting at $0.03-$0.05 per message. Many SMS drip marketing providers (such as Just Deliver It) only charge for successfully delivered messages so you know your money is never wasted.

Contact our SMS Drip Marketing team to learn more on how to get started!

When to Use SMS Drip Marketing

Use your SMS drip marketing system to send messages that warm cold lead lists, stay in touch with existing clients, or help guide current leads through the sales pipeline.

Here are some of our favorite ways to use SMS Drip Marketing:

Warm Cold Lead Lists

  • Send "checking in" messages to schedule a follow-up call or answer questions
  • Include a call to action such as an e-book download, podcast, whitepaper, etc.
  • Augment existing drip marketing campaigns (follow up to email, direct mail, voicemail, etc.)
  • Announce a giveaway or sweepstakes
  • Offer a “sneak peek” or product demo
  • Opt-in to receive monthly industry updates

Stay in Touch with Existing Clients

  • Announce new products or services
  • Send “customer appreciation” specials or offers
  • Exclusive offers or deals
  • Referral incentives
  • Send birthday or holiday wishes
  • Send surveys or polls

Guide Leads Through Sales Pipeline

  • Notify current leads about special offers or sales
  • Schedule a demo or consultation
  • Ask qualifying questions
  • Include a call to action such as an e-book download, podcast, whitepaper, etc.
  • Augment existing drip marketing campaigns (follow up to email, direct mail, voicemail, etc.)
  • Offer a “sneak peek”
  • Opt-in to receive weekly coupons
  • Opt-in monthly industry updates
  • Progressive offers (increase incentives if previous offers haven’t encouraged them to convert)

For more information or pricing, contact our SMS Drip Marketing Team today.

Ringless Voicemail
Opt-A-Track IVR
Direct Mail

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